SOH Collections operates as a refined, luxury scenting brand under the SOH Group, with distinct online storefronts serving both South African and UK audiences. After their transition to Shopify, they engaged us to sharpen their digital strategy. We delivered a refreshed theme redesign, smart UX enhancements, and a more effective customer communications framework—from tailored mailers and push notifications to SEO optimisations. These improvements led to a measurable uplift in site performance and online sales performance across both markets. 

Scope of work:

• Dual‑market theme redesign: Crafted and deployed elevated Shopify themes tailored to SOH Collections’ South African and UK storefronts.   
• UX optimisations: Refined navigation, product presentation, and checkout flows to better align with customer browsing and purchasing behaviors.
• Customer communications enhancements: Developed targeted email mailers and implemented push notification strategies to re-engage visitors—leveraging best practices that show how well-timed notifications can reduce bounce, boost return visits, and support SEO-driven traffic.   
• SEO tuning: Elevated page visibility and discovery through integrated on-site SEO updates, enhanced content findability, and improved user engagement signals.
• Results: The combined redesign, UX focus, and communication strategy delivered immediate gains—reflected in stronger sales conversion rates, repeat traffic, and overall site performance.