We partnered with The Cat Ladies, a US-based brand celebrated for its 100% organic, GMO‑free cat grass kits and thoughtfully designed feline accessories, to completely reimagine their online presence on Shopify. As part of the SellerX Brands group, this was one of several sites we manage—but it stands out thanks to its elevated visual identity and seamless shopping experience. Our collaboration involved a full Shopify redesign and custom theme build tailored to their eco-conscious ethos. Today, our partnership continues as we support The Cat Ladies with ongoing enhancements to the site and its user journey.
Scope of work:
- Complete Shopify redesign and theme development
- Brand-aligned UX and visual refresh, reflecting their organic, sustainable positioning
- Mobile-optimised layouts and intuitive navigation across categories like Cat Grass, Sleep, Groom, Accessories
- Setup of site features including subscriptions (“Subscribe & Save”), social media integrations, and brand storytelling elements
- Attention to sustainable design and technical performance, ensuring a fast, engaging user experience
- Ongoing collaboration to refine design elements, launch new campaigns, and improve conversion touchpoints
