We partnered with Decofurn Furniture, one of South Africa’s most recognisable home and lifestyle retailers, to reimagine their e-commerce experience from the ground up. What started as a migration to Shopify Plus quickly evolved into a full digital transformation - including a custom modular theme, streamlined product architecture, and a performance-optimised shopping journey built to handle high traffic and large-scale promotions.

With Click & Collect and nationwide delivery seamlessly integrated, the platform supports both in-store and online shopping. We continue to work closely with the Decofurn team to drive marketing, improve user experience, and support their growth across digital channels.

Scope of work:

• Custom Shopify Plus website build (2.0 theme)
• UX and responsive design optimisation.
• SEO setup across products, pages, and site structure
• Product hierarchy and tagging system
• Salesforce, ERP, and PIM integration support
• Klaviyo email marketing (newsletters & flows)
• Social media creative and content
• Go-live testing, training, and post-launch consulting