Dunns, a heritage South African menswear and ladies’ fashion retailer established in 1978, is part of the Pepkor Speciality division—a strategic arm of Pepkor that nurtures emerging retail brands. With more than 200 stores across Southern Africa , Dunns entrusted us to launch their first-ever online channel: a full Shopify design and development initiative, underpinned by a sophisticated systems architecture and seamless integration into their Cin7 Core ERP and WMS platforms. Today, we remain integral to Dunns’ digital presence - driving weekly newsletters, on-site improvements, and ongoing marketing initiatives.ation, and evolving technologies to keep their online presence modern and engaging.

Scope of work:

• Comprehensive Shopify store design and development
• Integration with Cin7 Core ERP and WMS for smooth inventory and order management
• Product architecture, filtering, SEO, and performance optimisation
• Email marketing strategy, design, and execution (e.g. weekly newsletters)
• Ongoing site enhancements, campaign support, and UX refinements
• Continuous strategic collaboration to support Dunns’ evolving digital growth